My favorite creative philosophy is content is science…it is built on data and looking beyond the preferences of the business owner or even the creator– content should speak to one’s audience. We are just the bridge to conversions and content is the vehicle.
For the past 15+ years I’ve built or restored multiple businesses in corporate America as a Business/Brand Developer– the very last went from zero to a multi-million-dollar business. After departing “9-5 Land” and starting my own digital agency – I’ve stood in the creative gap of hundreds of clients and helped them ascertain their business groove via strategy – creating content for them and offering them turn-key solutions.